Essay on Online vs Brick and Mortar Shopping - 1029 Words

Online vs. Brick-and-Mortar Shopping The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and†¦show more content†¦Amazon and eBay attracted the most unique visitors each month to their global e-commerce sites. Forrester Research Inc. estimates that the global online population will be 2.32 billion in 2014. Online shoppers have more options than ever before. Used, hard to find items, and collectables are more accessible thru online shopping. Online shoppers no longer need to drive from one store to the next to find the best deal, and there is no need to stand in long lines making shopping online fast, easy and enjoyable. In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer toShow MoreRelatedOnline Shopping Vs Brick And Mortar1483 Words   |  6 PagesOnline Shopping vs Brick and Mortar Times are changing faster than ever. It seems like only yesterday that mail order catalogs, grocery stores, and shopping malls were the places to shop for items for our homes and our lives. As with all things, technology advances us to places we would have scoffed at in times past, and as technology advances, so do our shopping trends. Today, the high-energy bustle of the malls of America is dwindling down to lonely, dilapidated store fronts with â€Å"space forRead MoreOnline Shopping vs Brick and Mortar1459 Words   |  6 PagesOnline Shopping VS Brick and Mortar Ann Gove COMM/155 December 10, 2011 Marianne Raley Online shopping VS Brick and Mortar Does the idea of shopping in Italy, France, or Japan at 3:00 am in your pajamas while snuggled up on the couch sound like a good idea? Then internet shopping is the way to go. As of the first twenty five days of the November- December 2011 Holiday season internet sales totaled 12.7 billion dollars, that’s an increase of 15% since last year. Online shopping dominates theRead MoreOnline Shopping vs. Brick and Mortar Shopping966 Words   |  4 PagesBrick and mortar shopping and online shopping compare and contrast in many different ways. Some of the ways are obvious such as one is online and one is an actual store, but there are others that many different people would not even think about if they didn’t shop in both settings regularly. Knowing the benefits of online shopping and shopping in store can not only save a person the hassle of getting out when something may be better to get online, but it can also save a person tons of money knowingRead MoreConsumer Perceptions Towards E Grocery Market1396 Words   |  6 Pagesfacilitates online transaction between business entities and consumer for various product and services. As market penetration of internet is rising which leads to the growth of e-grocery sector in India. Social media has impacted the growth of online consumers dynamically in Tier I cities. Some e-commerce players came up with the online grocery market concept but not able to sustain which reflects about the dynamic environment toward e-grocery. E-grocery allows consumers to purchase grocery online throughRead MoreOnline vs Brick and Mortar844 Words   |  4 PagesJacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for theRead MoreThe Development Of On Line Shopping1234 Words   |  5 Pages Brick and mortar used to be the only means of how we purchased products or services; however that changed with the invention of the WWW. It’s hard to pinpoint an exact date on-lining shopping started. The development of on-line shopping was such a gradual process since its very beginnings to when the first transaction took place. I think the best year to use is 1995, since that was the year when Amazon, Dell, Cisco started selling products to customers online. That same year is also when EBayRead MoreAmazon Case Study996 Words   |  4 Pagesof Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry s consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews , they have since spread its wings into other industr ies such as music, DVD, toys, videos etc... Subsequently, thisRead MoreTypes and Functions of Retailers1901 Words   |  8 Pagesliving nearby. Hyperactive Markets: Offers variety of goods in huge volumes at a low price. Supermarkets: Store mainly offering grocery and limited nonfoods item. Malls: Offers wide range of retailers under one roof. E-retailers: Offers product online that are delivered at customer doorstep. Vending machines: Equipment that offer goods upon dropping in of money. All the factors discussed above show us the importance of retailer in the channel of distribution. In spite of these factors, many peopleRead MoreRelationship Between Customer Service And Logistics1403 Words   |  6 Pagesservice and logistics in retail supply chain are becoming more synonymous every day. As competition between traditional and online shopping becomes more intense, expedited shipping options and combined supply chain networks are key. Simply put, delivery speed and logistics dexterity provide customer service with metrics needed to be success. The leading benefit of brick-and-mortar retailers, like Wal-Mart, is the customers’ ability to achieve instant gratification. The ability to compare options, kickRead MoreWeek 4 Workshop Questions Essay757 Words   |  4 PagesWorkshop Questions – Week 4 1. Search the Web for a company that is purely Web based. Next, find the Web site of a competing company that is a hybrid (i.e., they have a traditional brick-and-mortar business plus a presence on the Web). ASOS vs Westfield (a) Explain the pros and cons of dealing with each type of company. An example of a company that is purely Web based would be ASOS and an example of a competing company that is a hybrid would be Westfield. One of the pros of ASOS

Source of Congressional Power Free Essays

In the United States’ system of government, there is a checks and balances system where power is shared by the executive branch, the judicial branch and the legislative branch. To a great degree the legislative branch (the congress) exists to provide oversight of the executive branch. In other ways, congressional power can be quite extensive as visible in a number of famous court cases where such power was challenged and the end result of the court cases resulted not in a lessoning of congressional power, but an affirmation and expansion of it. We will write a custom essay sample on Source of Congressional Power or any similar topic only for you Order Now Examples of famous court cases that involve Congressional power include McCullough vs. Maryland (the constitution grants Congress the ability to carry out the constitution when the function of the national government is concerned); South Carolina vs. Katzenback (the authority of Congress to pass the Voting Rights Act was upheld); Gibbons vs. Ogden (Congress’ powers under the Commerce Clause of the Constitution were upheld); and McGrain vs. Doherty (inherent powers defined) Of all its powers, Congress is most notable for the ability to regulate and maintain interstate (and foreign) commerce, write tax law, declare war and fund the military, confirm nominations to the federal court and even impeach the President if he breaks the law (or opt to ignore the fact that he broke the law) While some may wrongfully argue that such powers lead to a long, bureaucratic process that could be much better served it were streamlined by a central authority, the fact that Congress prevents the emergence of a central authority is its greatest asset. That is to say, by not allowing the executive branch to develop overreaching power, the Congress eliminates the President from emerging as a dictatorial figure who is not subject to oversight. If too much power is placed in the hands of any one branch of government, then the ability of the government to overreach and become corrupt is a very real possibility. Congress keeps this system of checks and balances in line. The expansion of Congressional power also exists to greatly help the people. For example, South Carolina vs. Katzenback solidified the power of the Voting Rights Act and allowed people to maintain their ability to exercise their right to vote. The control of commerce as defined by McCullough vs. Maryland held businesses accountable and did not give them free reign to do whatever it is they wished at the detriment of society as a whole. Yes, there have been numerous complaints over the years that Congress has overreached its authority and regulated/interfered in business and private lives beyond what is appropriate; but such overreaching has been curtailed in the past when public outcry became loud and virulent. As such, it would be hard to press a case that Congressional Power is abusive or overreaching since Congress does, ultimately, have to be accountable to its constituency every election cycle. Because of this, the ability to exercise power remains in check and can not overreach beyond what the population wishes. So, in that regard, congressional power is not unlimited and is subject to the same checks and balances system that the other parts of government are subject. How to cite Source of Congressional Power, Papers

Marketing Fundamentals

Question: Write and make a presentation on marketing objectives, marketing strategy and action programs for the new product chosen in Assessment. Answer: 1. Introduction The prime purpose of this study is to provide a brief understanding about marketing strategy to entry in a new market with a new product. The manager has found that the new product g-roo luggage bag is viable for market entry into the country Australia. The senior management of the organization has decided to launch this new product in the Australian market in the year 2016. Here, the management body of the organization identifies the marketing objectives as well as formulates marketing strategies for this new product. Along with that, the action plan for launching and marketing the product is demonstrated well in this study. The marketing objectives, marketing strategies and action plan are outlined for the first six months form the product launch. 2. Marketing Objectives Piercy (2014) opined that it is essential for the marketers to identify the objectives that they need to achieve for the success and growth of their business. In the present case scenario, the management body has outlined the objectives behind launching their new product in the Australian market. The objectives are demonstrated below: To establish brand awareness for the new product To provide more customer satisfaction by offering better quality products To enhance the sales 8% within 6 months The management body of the organization found that the above mentioned marketing objectives are achievable within six months from the product launch. Hollensen (2015) explained that it is essential to establish brand awareness first before entering in new market. This is because the customers need to be aware of about the new product which is going to be available in the market. Here, the managers of the organization would establish the brand awareness for g-roo luggage bag in order to make the Australian customers aware about the product and its specialty. The g-roo luggage bag would offer better quality to the customers in the Australian market. Through promoting the product, they would ensure that some specific qualities would be featured. These are: Comparatively light weight Strap for attaching extra bags Integrated combination lock durability and maneuverability will be relatively high Latest design Apart from this, the organizations expect to increase the sales by 8% within the six months. They expect that the sales growth rate can be achieved as they provide better quality products. 3. Market Segmentation, Targeting and Positioning As per the viewpoint of Kumar Zia (2016), STP Model helps the marketers to analyze their offerings, ways of communicating the benefits, and valuing specific groups (Refer to Appendix 1). The STP Model helps to concentrate on three steps that include Segmentation, Targeting, and Positioning. Here, the management body of the organization has considered the STP model in launching the new product g-roo luggage bag. According to Schlegelmilch (2016), market segmentation is the key process to divide the customers into smaller groups regarding their common characteristics and needs. In the below table, the market segmentation process for the new product is demonstrated: Market Segmentation Geographic Segmentation In the Australian market, they target mainly the popular cities as more people are living there due to various reasons. Besides, the cities are considered where people make their business as well as personal travel. Demographic Segmentation The managers target the groups among which the demand for the latest model of luggage bags is comparatively high. Psychographic Segmentation More specifically, they target the customers who like to spend their leisure time through travelling places. Behavioral Segmentation It has been found that the customers who like to travel are looking for the luggage bags that are more user-friendly. Table 1: Market Segmentation for g-roo luggage bag Schlegelmilch (2016) stated that the targeting the market is one of the essential strategies that help to attract more customers and enhance the sales. Here, the respective organization targets the both the adult and mature age groups of Australias citizens. The reason behind considering these age groups is that these specific groups tend to purchase the latest model of luggage bags. In the present period, most of the people of these age groups like to spend their leisure time through travelling across the world. Therefore, they find more user-friendly benefits in the luggage bags they carry during travelling several areas. Moreover, they are looking for the bags that are featured with more benefits and provide better quality than other substitutes. Apart from this, they are going to launch as well as supply their product g-roo luggage bag in Melbourne and Sydney. The reason behind considering these two places is that these are the most popular cities in Australia. People are travell ing these places due to their business as well as personal purposes. Thus, it is expected that the organization would able to stay connected with more cultural groups. As opined by Kumar Zia (2016), market positioning is the process of communicating core benefits of the product to the target customers. They have aligned the product characteristics with the customer benefits in their positioning strategy. After analyzing the demand and expectations of the travel loving people regarding luggage bags, the organization included specific characteristics in the luggage bag. Apart from this, they would consider low-pricing strategy in order to build an effective position in the Australian market. They expect that they would be able to attract more customers as the customers are offered better quality products against lower price. 4. Marketing Strategy Following the viewpoint of Goi (2015), the marketing mix strategy helps to put right product at right place with right price at right time. Here, the management body of the respective organization considers the 4Ps marketing strategy to launch the new product (Refer to Appendix 2). The marketing strategy of the organization is demonstrated in the below table: 4Ps of Marketing Mix Marketing Strategy Product Latest product design More features in single product Better quality New brand Price Low pricing strategy Discount at the day the product will launch Place Supply through right distribution channel Promotion Promote in the local 4 stores of Melbourne and Sydney Promote through social media sites Create own website for launching the product Table 2: Marketing Strategy for launching g-roo luggage bag The above table is elaborated further here. Product: It has been mentioned before that the product will be included more features in this specific product so that it would help them to acquire competitive advantages and attract more customers. Latest design will be incorporated along with the better quality. As a result, both the quality and modern visualization of the product would attract more customers. Price: The product will be offered at lower prices in order to attract both the price sensitive and quality conscious customers. It has been found that most of the customers tend to contribute less money in these accessories and more in their holiday vacations. At the same time, they want travel friendly accessories. Thus, the respective organization both the low price and high quality strategy in this product. Place: The management body of the organization has decided to supply the product through the largest supply chain in the market of Melbourne and Sydney. People have a tendency to assume that the popular retail stores sell branded and better quality products (Kapferer, 2012). Thus, the organization has targeted the largest retail stores of these two markets. Promotion: They promote the product in the 4 local stores of these two cities. Apart from this, they would promote their product through the social media sites. Nowadays, people gather all the information through internet and contribute most of their time in surfing social media sites. This is the prime reason of choosing the sites for promoting their products. Along with this, they would create their own website to provide the information about this new product. 5. Action Programs Hrebiniak (2013) opined that the action plan helps to outline the actions of processes that would be applied in order to achieve the organizational goal and objectives. Here, the action plan is made for launching the product as well as attain the objectives within six months. Strategies Actions Implementation process Time period Establish brand awareness Promote the product in the social media sites Create own website The product will be promoted in the site of facebook, as this is the most popular social media site in which consumers contribute their maximum time. Apart from that, an information technology team will be involved to create their own website. Initially the website provide only the product information After launching the product, they would offer online purchases for the products. 8th June - 15th August Product Launch Consider 2 local retail store in Melbourne and 2 stores in Sydney Offer at half of the product price At the first day, the product will be launched as well as offered at half price of the product. The store seller of the product would be benefitted as the organization will make additional expenses on them. 13th June Gathered feedbacks from customers Collecting feedbacks form the buyers of the bag Collecting feedbacks form other consumers about their expectations A team will be engaged who gather the feedbacks of the customers who purchase the product. The feedback will account their expectations and perspectives about the product. Another team will be engaged who gather the feedbacks of the customers who do not have any intension to make purchases. 13th June Meet the market demand Identify the demand by the feedbacks and supply as per the demand The feedbacks of the customers would help to identify the market demand for the product in Australia. As per the demand they would gradually increase the supply. 15 June - 20th December Provide more customer satisfaction Improve the quality by gathering the feedbacks of the consumers After knowing the expectations of the consumers, they would able improve the quality. A team will be engaged that would gather monthly feedbacks of the customers through online process. 15th July - 15th November Table 3: Action Plan for first six months 6. Conclusion The study concludes that the respective organization is expecting to enhance their business through promoting the new product in the Australian market. They would value the both the positive and negative feedbacks of the customers in order to improve their product quality. This would help them to improve their objective of enhancing the customers satisfaction. The increasing the satisfaction level, they would able to increase their sales as well. It further concludes that the organization adapts several strategies and policies to establish brand awareness and launch the product in the new market. Reference List Goi, C. L. (2015). Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hrebiniak, L. G. (2013).Making strategy work: Leading effective execution and change. FT Press. Kapferer, J. N. (2012).The luxury strategy: Break the rules of marketing to build luxury brands. Kogan Page Publishers. Kumar, N. S., Zia, M. (2016). A Three Dimensional Vertical Differentiation Model: Implications for Segmentation, Targeting and Positioning.Targeting and Positioning (April 3, 2016). Piercy, N. (2014).Export Strategy: Markets and Competition (RLE Marketing). Routledge. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.