Five Functions Of Language (Leech, 1974)

Five Functions Of Language (Leech, 1974) Language plays a very important role in human lives. It is a social phenomenon. One of the main goals of language is to communicate with people and to understand them. When someone speaks, he intends a specific purpose. He wants to convey a message through that language. A person uses his language to many different purposes for example, to express his feelings, to ask for help and to apologize. In fact, we use language in many different ways, some of these are, the informational, the expressive, the directive, the phatic, the aesthetic. We use language and that language is a part of society. Actually, any language varies according to , the nature of the society, what kind of people, and their attitudes. People use language according to their situation. The social background of any person can play an important role in the kind of language he has. I am going to discuss these functions and take some examples of each one. I will explain the relationship between language and social organization. Language is very important factor of communication among society. Using language has some functions. We need to use language to fulfill our needs. It is a crucial part in our life. If a person uses his language, he chooses words that matches his needs. People use some functions to say a sentence, to ask, to reply, to greet and etc. In fact, forms are important part of our discussion because they are related to functions. A person who says, What is your name? he is showing a form of a question. Let us take another example, I want to play football, functions as a statement. Five functions of language: Actually, Geoffery Leech( 1974 ). Mentioned that language has five functions. They are: Informational   Expressive   Directive   Aesthetic Phatic I am going to discuss every function. Informational function which every one tends to assume is most important Geoffery Leech( 1974 ). In fact, this function concentrates on the message. It is used to give new information. It depends on truth and value. Let us look at this example, the car is big, the bus is crowded. language can have an expressive function: that is, it can be used to express its originators feelings and attitudes swear words and exclamations are the most obvious instance of this. Geoffery Leech( 1974 ). The speaker or writer of this function tries to express his feelings. He or she reflexes his or her impression. This function could give a clear image for the personality of the speaker or writer. The best example of this kind is Poetry and literature . In fact, this function evoke certain feelings and express feelings. Examples of this kind are, I am very happy or I spent a wonderful vacation. We can see from the previous examples that they reflex the feelings of the speaker or the writer. The third function of language is the directive function whereby we aim to influence the behavior or attitudes of others. The most straightforward instances of the directive function are commands and requests. This function of social control places emphasis on the receivers end, rather than the originators end of the message: but it resembles the expressive function in giving less importance, on the whole, to conceptual meaning than to other types of meaning, particularly affective and connotative meaning Geoffery Leech( 1974 ). Examples of this kind are, I want a cup of tea or close the door. It is clear hear that, we use the language in a direct way. We ask someone to do something. Some times we can use a sentence to express two functions. For example, I am thirsty. The previous example could be used to show the condition of the speaker or writer or to express the feeling. In a way that a person asks someone to give him water. The fourth function is the aesthetic function, which is the use of language for the sake of the linguistic artifact itself, and for no purpose. This aesthetic function can have at least as much to do with conceptual as with affective meaning Geoffery Leech( 1974 ). The function associated with the message-the vehicle-is the poetic or aesthetic function: the sign taken as an end in itself. All art understood as art is taken to embody this function, and any object valued for its beauty rather than for its ideological value or usefulness-whether a gorgeous car, an elegant teapot, or some acreage of untouched real estate-takes on this function. Although Jakobson, perhaps more precisely than anyone who preceded him, showed how the aesthetic function could hinge on structure, he argues that cultural norms ultimately determine the dominance of this function. As a striking demonstration, he notes that the aesthetic status that one generation accorded only to the poems of Karel MÃÆ' ¡cha , a subsequent generation accords only to his diaries. Jakobson, R. (1933). According to Leech, the fifth function is the phatic function. the function of keeping communication lines open, and keeping social relationships in good repair ( in Britain culture, talking about the weather is a well-known example of this). Geoffery Leech( 1974 ). We can say about this function that it is used for normal talks. An example of this, when two people meet each other accidently in a place. They start talking about something unimportant for the sake of communication like, how are you? How is your children? And so on. We can say that it is a kind of daily talking. It is not meaning but is good. Actually has another classification from what we have discussed. H. Douglas Brown has classified function of language into seven types. This classification is not much different from that of Leech. The functional approach to describing language is one that has its roots in the traditions of British linguists J,R Firth, who reviewed language as interactive and interpersonal, away of behaving and making others behave Berns, ( 1984).

Soundbuzz’s Music Strategy for Asia-Pacific

Case Study 3 SOUNDBUZZ’S MUSIC STRATEGY FOR ASIA PACIFIC Q1 : Analyze Soundbuzz and its business strategy using the competitive forces models. What strategies did it develop for dealing with competitive forces? There are four concepts of the competitive forces models: new market entrants, substitute products and services, suppliers, and customers. In terms of customers, Soundbuzz were really well responded to situation that they faced.When they launched B2C model, they found that because of customers` behavior (customers are seeking to download music freely) they cannot make much margin compared with the time when they used B2B model. So they aim other business as their customers. In terms of products and service, they serviced new encrypted MP3 format which makes them be able to sell music in their web sites. Also, they started to treat the music video contents which never treated on-line before. Finally, they launched ISPs billing systems for customers, which makes customers easily purchase their products.Q2 : What are the critical elements for an online music service? Using the value chain model, analyze Soundbuzz's business processes. Administration and Management : Online and Mobile music company. Technology : Source from local and independent record label and content is secured using digital right management technologies consisting of web server , license server , database server and media server. Procurement : Internet and finance industries Q3 : Why did Mototrola acquire Soundbuzz? What synergies will be created through the partnership?Through its MOTOMUSIC service, Motorola has more than two years experience delivering mobile music to consumers with its carrier customers in China, Hong Kong and Taiwan. The acquisition of Soundbuzz allows Motorola to expand MOTOMUSIC beyond China, into India, Southeast Asia, Australia and New Zealand. With well over 90 percent of all digital music content in Asia sold via mobile channels, a level expected to rema in in the coming years, Motorola's strength in music delivery will help its carrier customers access this growth opportunity.The expected timetable for completing the proposed transaction between Motorola and Soundbuzz, future financial and operating results, benefits and synergies of the transaction, future opportunities for the combined company and products, any other statements regarding Motorola's or Soundbuzz's future expectations, beliefs, goals or prospects and any statements that are not statements of historical facts might be considered forward-looking statements.While these forward-looking statements represent managements' current judgement of future events, they are subject to risks and uncertainties that could cause actual results to differ materially from those stated in the forward-looking statements. Important factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, include: i. the parties' ability to consummate the transaction. ii. the conditions to the completion of the transaction may not be satisfied, or the approvals required for the transaction may not be obtained on the terms expected or on the anticipated schedule. ii. the parties' ability to meet expectations regarding the timing, completion and accounting and tax treatments of the transaction. iv. the possibility that the parties may be unable to achieve expected synergies and operating efficiencies within the expected time-frames or at all. v. Motorola's ability to successfully integrate Soundbuzz's operations and technology into those of Motorola and the possibility that such integration may be more difficult, time-consuming or costly than expected. vi. evenues following the transaction may be lower than expected. vii. operating costs, customer loss and business disruption (including, without limitation, difficulties in maintaining relationships with employees, customers, clients or suppliers) may be greater than expected following the transaction. viii. the retention of certain key employees at Soundbuzz. ix. the other factors described in Motorola's Annual Report on Form 10-K for the year ended December 31, 2006 and its subsequent reports filed with the SEC.Motorola assumes no obligation to update or revise any forward-looking statement in this press release, and such forward-looking statements speak only as of the date hereof. Q4 : Explore the Soundbuzz Website (www. soundbuzz. com). Briefly describe its products, technology platform, payment methods and revenue models. Product : – downloadable music and video. – digit right clearance. – acquisition of licenses from music publisher and recording company. – music video. Technology platform : – bundled with creative ‘s MP3 players. – Windows Media Player 10. Payment methods : multiple billing channel through Internet Service Provider bills. – mobiles operator bills to its customers. â⠂¬â€œ Trivnet payment solution. – making micro payment. Q5 : Do you think Soundbuzz is successful? What are the things it can do to improve its business model? What can it learn from iTunes? No. Along with the dramatic demise of Motorola’s mobile phone business in the past two years, Soundbuzz now also faces closure of its own. It’s an ironic end for a company that seemed ahead of its time when it came out selling legit music in 1999 – at the century of illegal downloads.Many were surprised at the time, when Soundbuzz CEO SudhanshuSarronwala, a former MTV stalwart, managed to court the music labels even when they were more interested in blocking people from ripping CDs. Its music collection was built up very fast, providing users in Singapore with a legit alternative to pirated songs. But soon, the competition came for â€Å"Suds† and his company. Though Apple iTunes is still not officially here in Singapore now, Nokia has launched its own music st ore and Sony Ericson has partnered with SingTel to offer a direct-to-mobile music download service too.Soundbuzz, meanwhile, was a much smaller player and had a less extensive music collection. Plus, it somehow only supported the Internet Explorer browser, likely because of its Windows Media back-end, which kept out a lot of users. The final mistakes is the sale to Motorola, a company that invented the cellphone, but somehow failed to manage its own cellphone business due to poor management and decision making . Soundbuzz shall support the popular browser like Google chrome, Mozilla Firefox, Opera and Safari and expand its music collection.This will attract more users since most internet users are no more using Internet Explorer due to it slow performance. iTunesoffers a catalogue of albums, user reviews, album art, Internet radio, and podcast listings for free. Consumers can benefit from iTunes' content and services without ever making an online digital purchase. Apple even gives a way new content every week, so users can expand their music collection without any commitment to buy anything. Soundbuzz shall synchronize and reform a convenient and fresh look to attract consumers. Soundbuzz is shut down on 15th July 2009

The Awful Secret of Paper Writing Paper Writing Paper Writing

The Awful Secret of Paper Writing Paper Writing Paper Writing Finding the very best research paper writing is now difficult to students that are in their college life. Our research paper writing website operates throughout in order to provide our clients who have any essay services that they want. If you apply the very best college paper writing service provided by Papers-land. Greatest college paper writing service is helping them improve the field of study and they're equipped after the conclusion of the class, because everything in their mind. What You Should Do to Find Out About Paper Writing Paper Writing Paper Writing Before You're Left Behind The genuine paper writers are usually prime excellent linguists who've been carefully processed by the high quality guarantee office to validate their grade and in certain cases commitment to receive benefits. Choose one, or two in the event that you wish to compare. Our personalized authors generate excellent papers for rates yo u're able to pay for. Choosing Paper Writing Paper Writing Paper Writing Is Simple Quality Assurance The term paper writing is accomplished by the editors that are scrutinized with respect to their track record and service shipping. Paper Writing Service Overview In addition to supplying custom research paper writing services, we provide solutions to a wide variety of writing requirements for our customers. Lots of new businesses and writing websites show up on the internet offering their assistance. Customized paper services are considered a crucial part of a thorough liberal education. The simple truth is that each paper needs to be written in the writer's words. If you order from us, you can secure a draft of your paper to be certain your writer is heading in the correct direction. Lined pages supply you with a chance to express your thoughts into words. When you should compose a speech term paper, we'll also provide you with a sample speech. Since it is smart and bene ficial. If you decide to buy the proofreading services for your whole document which you will be eligible for unlimited revisions on this paper for a period of seven days following its completion. Nonetheless, writing different essays is a fundamental part of the educational procedure. Writing process The position of the term paper writing order will force these steps. You should be able to put down ideas found in the review material in your words and in an easy and very clear way. Utilizing a writing service is the perfect means to have a well-written essay to use as a guideline to guarantee the essays you write are hitting each one of the important points and are at the appropriate depth necessary for your academic grade. Up in Arms About Paper Writing Paper Writing Paper Writing? Additional by doing your own speech writing, you also boost your writing along with research abilities. Writing is a helpful skill to get, but it is not mandatory for all professions. You also need to have strong critical and analytical skills that will make it possible for you to rate the academic writing that you're reviewing. What's more, you've got an opportunity to inspect the status of your writing. Paper writing services reviews should always offer you details about the characteristic of the writers, as you'll need to understand what kinds of people will be working on the following project. Our very best college essay writing service gives a breathtaking experience not just to our clients but to our writers also! Academic reviews are extremely common varieties of academic writing assignments. There are several kinds of reviews in academic writing. When you get started looking for a business that features custom papers, the procedure can last forever. At the base of the page you will observe the entire paper's value. Choose the duration of the lines you want to draw on a clean sheet. Printable music sheets can have several quantities of staves and can arrive in various sizes. A significant part custom paper writing service reviews is the emphasis that's set on the caliber of the customer support. Our reviews contain information like the score of the clients, our rating , starting prices, Discounts, and grade of the papers. The list of available services is overwhelming in addition to the set of additional characteristics and guarantees. What's more, you may use the chance and order the very first paper with a 25% discount, which is a great opportunity to test out a service at a lower price. Type of Paper Writing Paper Writing Paper Writing Your college application essay writing assignments are assigned just to the writer who's trained in that particular subject. Along the method of writing, you will have the ability to get hold of your writer and supply more instructions to her or him. Don't write as if you are writing a textbook. You're able to seek the services of an on the online essay author to aid you with any kind of project. The Foolproof Paper Writing Paper Writing Paper Writing Strategy When you use our on-line research paper writing company, you receive the bridge to accomplish your dreams. Some students are worried about the or iginality of papers they buy online, but others fret about their privacy or high rates. In addition, the company doesn't have any mechanism to promote talented folks to become leaders. Twelve years later, it was on the verge of bankruptcy. The History of Paper Writing Paper Writing Paper Writing Refuted You want to supply all crucial requirements and instructions and get a flawless paper y the deadline. Go to the purchase page and choose which type of paper you expect from us. Share your instructions and you'll receive a high-quality paper as speedily as possible. Who Else Wants to Learn About Paper Writing Paper Writing Paper Writing? If you've got a completed paper and don't understand how to handle it, we've got a solution for you. Therefore, if you're not sure whether to compose a paper or not, try to remember that it might turn the scales in your favor. Your paper includes citations based on the style you demand. There isn't anything wrong in writing a conventional 5- paragraph paper. The overall layout of the human body of the paper really has no particular guidelines. By any means, writing paper templates are easily generated merely by observing a number of easy steps. You can get the paper in the portrait dimensions or the landscape size too. The principal purpose for which the lined paper is to supply you with a neat outline for many of your writings, the layout is pre-defined and you may choose whichever format you prefer. EssayBox writing service gives an opportunity for contacting your author straight from the website as a way to clarify necessary details of a purchase. Instead of visiting an untrusted or unknown resource for assistance when you are searching for writing services reviews, look no further than our on-line firm. In practice, the organization is steered by somebody who owns it. Read my essay writing service reviews and my guide to selecting the ideal service for everything you want to understand about how to pick the best writing businesses.

Analysis Of The Movie I Marry A Millionaire, Marilyn...

In How to Marry a Millionaire, Marilyn Monroe, Lauren Bacall and Betty Grable play three young, posh models who live together in a luxurious New York City apartment. The girls have but one mission: marry a wealthy man no matter how old, boring, or ugly he may be. The film possesses a certain comedic quality similar to that of the Three Stooges. Shatze Page, the central character played by Lauren Bacall, appears to be the brains of the trio while the two other women are portrayed as dim-witted blondes who are simply following along with a scheme concocted by the seemingly ever-stern brunette. In fact, throughout the film the women are depicted as weak, simple, and generally inferior to the men that they pursue. Their absolute goal in life is to impress men. They had no desire to advance their careers or further their education, they simply wanted to marry a wealthy man and spend their remaining days living in ignorant luxury. This could reflect the fact that many women were not worki ng at the time of production, most attended to the home and children full time. In 1953, only 25% of women in the country were working. Pola Debevoise, the character played by Marilyn Monroe, requires glasses to see. She describes herself as â€Å"blind as a bat without them.† Yet, she spends a large amount of the film bumping into walls and speaking to inanimate objects because she refuses to wear them around men. The harsh censorship of the 1950s is glaringly apparent when states, â€Å"men aren’t

Essay on Online vs Brick and Mortar Shopping - 1029 Words

Online vs. Brick-and-Mortar Shopping The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and†¦show more content†¦Amazon and eBay attracted the most unique visitors each month to their global e-commerce sites. Forrester Research Inc. estimates that the global online population will be 2.32 billion in 2014. Online shoppers have more options than ever before. Used, hard to find items, and collectables are more accessible thru online shopping. Online shoppers no longer need to drive from one store to the next to find the best deal, and there is no need to stand in long lines making shopping online fast, easy and enjoyable. In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer toShow MoreRelatedOnline Shopping Vs Brick And Mortar1483 Words   |  6 PagesOnline Shopping vs Brick and Mortar Times are changing faster than ever. It seems like only yesterday that mail order catalogs, grocery stores, and shopping malls were the places to shop for items for our homes and our lives. As with all things, technology advances us to places we would have scoffed at in times past, and as technology advances, so do our shopping trends. Today, the high-energy bustle of the malls of America is dwindling down to lonely, dilapidated store fronts with â€Å"space forRead MoreOnline Shopping vs Brick and Mortar1459 Words   |  6 PagesOnline Shopping VS Brick and Mortar Ann Gove COMM/155 December 10, 2011 Marianne Raley Online shopping VS Brick and Mortar Does the idea of shopping in Italy, France, or Japan at 3:00 am in your pajamas while snuggled up on the couch sound like a good idea? Then internet shopping is the way to go. As of the first twenty five days of the November- December 2011 Holiday season internet sales totaled 12.7 billion dollars, that’s an increase of 15% since last year. Online shopping dominates theRead MoreOnline Shopping vs. Brick and Mortar Shopping966 Words   |  4 PagesBrick and mortar shopping and online shopping compare and contrast in many different ways. Some of the ways are obvious such as one is online and one is an actual store, but there are others that many different people would not even think about if they didn’t shop in both settings regularly. Knowing the benefits of online shopping and shopping in store can not only save a person the hassle of getting out when something may be better to get online, but it can also save a person tons of money knowingRead MoreConsumer Perceptions Towards E Grocery Market1396 Words   |  6 Pagesfacilitates online transaction between business entities and consumer for various product and services. As market penetration of internet is rising which leads to the growth of e-grocery sector in India. Social media has impacted the growth of online consumers dynamically in Tier I cities. Some e-commerce players came up with the online grocery market concept but not able to sustain which reflects about the dynamic environment toward e-grocery. E-grocery allows consumers to purchase grocery online throughRead MoreOnline vs Brick and Mortar844 Words   |  4 PagesJacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for theRead MoreThe Development Of On Line Shopping1234 Words   |  5 Pages Brick and mortar used to be the only means of how we purchased products or services; however that changed with the invention of the WWW. It’s hard to pinpoint an exact date on-lining shopping started. The development of on-line shopping was such a gradual process since its very beginnings to when the first transaction took place. I think the best year to use is 1995, since that was the year when Amazon, Dell, Cisco started selling products to customers online. That same year is also when EBayRead MoreAmazon Case Study996 Words   |  4 Pagesof Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry s consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews , they have since spread its wings into other industr ies such as music, DVD, toys, videos etc... Subsequently, thisRead MoreTypes and Functions of Retailers1901 Words   |  8 Pagesliving nearby. Hyperactive Markets: Offers variety of goods in huge volumes at a low price. Supermarkets: Store mainly offering grocery and limited nonfoods item. Malls: Offers wide range of retailers under one roof. E-retailers: Offers product online that are delivered at customer doorstep. Vending machines: Equipment that offer goods upon dropping in of money. All the factors discussed above show us the importance of retailer in the channel of distribution. In spite of these factors, many peopleRead MoreRelationship Between Customer Service And Logistics1403 Words   |  6 Pagesservice and logistics in retail supply chain are becoming more synonymous every day. As competition between traditional and online shopping becomes more intense, expedited shipping options and combined supply chain networks are key. Simply put, delivery speed and logistics dexterity provide customer service with metrics needed to be success. The leading benefit of brick-and-mortar retailers, like Wal-Mart, is the customers’ ability to achieve instant gratification. The ability to compare options, kickRead MoreWeek 4 Workshop Questions Essay757 Words   |  4 PagesWorkshop Questions – Week 4 1. Search the Web for a company that is purely Web based. Next, find the Web site of a competing company that is a hybrid (i.e., they have a traditional brick-and-mortar business plus a presence on the Web). ASOS vs Westfield (a) Explain the pros and cons of dealing with each type of company. An example of a company that is purely Web based would be ASOS and an example of a competing company that is a hybrid would be Westfield. One of the pros of ASOS

Source of Congressional Power Free Essays

In the United States’ system of government, there is a checks and balances system where power is shared by the executive branch, the judicial branch and the legislative branch. To a great degree the legislative branch (the congress) exists to provide oversight of the executive branch. In other ways, congressional power can be quite extensive as visible in a number of famous court cases where such power was challenged and the end result of the court cases resulted not in a lessoning of congressional power, but an affirmation and expansion of it. We will write a custom essay sample on Source of Congressional Power or any similar topic only for you Order Now Examples of famous court cases that involve Congressional power include McCullough vs. Maryland (the constitution grants Congress the ability to carry out the constitution when the function of the national government is concerned); South Carolina vs. Katzenback (the authority of Congress to pass the Voting Rights Act was upheld); Gibbons vs. Ogden (Congress’ powers under the Commerce Clause of the Constitution were upheld); and McGrain vs. Doherty (inherent powers defined) Of all its powers, Congress is most notable for the ability to regulate and maintain interstate (and foreign) commerce, write tax law, declare war and fund the military, confirm nominations to the federal court and even impeach the President if he breaks the law (or opt to ignore the fact that he broke the law) While some may wrongfully argue that such powers lead to a long, bureaucratic process that could be much better served it were streamlined by a central authority, the fact that Congress prevents the emergence of a central authority is its greatest asset. That is to say, by not allowing the executive branch to develop overreaching power, the Congress eliminates the President from emerging as a dictatorial figure who is not subject to oversight. If too much power is placed in the hands of any one branch of government, then the ability of the government to overreach and become corrupt is a very real possibility. Congress keeps this system of checks and balances in line. The expansion of Congressional power also exists to greatly help the people. For example, South Carolina vs. Katzenback solidified the power of the Voting Rights Act and allowed people to maintain their ability to exercise their right to vote. The control of commerce as defined by McCullough vs. Maryland held businesses accountable and did not give them free reign to do whatever it is they wished at the detriment of society as a whole. Yes, there have been numerous complaints over the years that Congress has overreached its authority and regulated/interfered in business and private lives beyond what is appropriate; but such overreaching has been curtailed in the past when public outcry became loud and virulent. As such, it would be hard to press a case that Congressional Power is abusive or overreaching since Congress does, ultimately, have to be accountable to its constituency every election cycle. Because of this, the ability to exercise power remains in check and can not overreach beyond what the population wishes. So, in that regard, congressional power is not unlimited and is subject to the same checks and balances system that the other parts of government are subject. How to cite Source of Congressional Power, Papers

Marketing Fundamentals

Question: Write and make a presentation on marketing objectives, marketing strategy and action programs for the new product chosen in Assessment. Answer: 1. Introduction The prime purpose of this study is to provide a brief understanding about marketing strategy to entry in a new market with a new product. The manager has found that the new product g-roo luggage bag is viable for market entry into the country Australia. The senior management of the organization has decided to launch this new product in the Australian market in the year 2016. Here, the management body of the organization identifies the marketing objectives as well as formulates marketing strategies for this new product. Along with that, the action plan for launching and marketing the product is demonstrated well in this study. The marketing objectives, marketing strategies and action plan are outlined for the first six months form the product launch. 2. Marketing Objectives Piercy (2014) opined that it is essential for the marketers to identify the objectives that they need to achieve for the success and growth of their business. In the present case scenario, the management body has outlined the objectives behind launching their new product in the Australian market. The objectives are demonstrated below: To establish brand awareness for the new product To provide more customer satisfaction by offering better quality products To enhance the sales 8% within 6 months The management body of the organization found that the above mentioned marketing objectives are achievable within six months from the product launch. Hollensen (2015) explained that it is essential to establish brand awareness first before entering in new market. This is because the customers need to be aware of about the new product which is going to be available in the market. Here, the managers of the organization would establish the brand awareness for g-roo luggage bag in order to make the Australian customers aware about the product and its specialty. The g-roo luggage bag would offer better quality to the customers in the Australian market. Through promoting the product, they would ensure that some specific qualities would be featured. These are: Comparatively light weight Strap for attaching extra bags Integrated combination lock durability and maneuverability will be relatively high Latest design Apart from this, the organizations expect to increase the sales by 8% within the six months. They expect that the sales growth rate can be achieved as they provide better quality products. 3. Market Segmentation, Targeting and Positioning As per the viewpoint of Kumar Zia (2016), STP Model helps the marketers to analyze their offerings, ways of communicating the benefits, and valuing specific groups (Refer to Appendix 1). The STP Model helps to concentrate on three steps that include Segmentation, Targeting, and Positioning. Here, the management body of the organization has considered the STP model in launching the new product g-roo luggage bag. According to Schlegelmilch (2016), market segmentation is the key process to divide the customers into smaller groups regarding their common characteristics and needs. In the below table, the market segmentation process for the new product is demonstrated: Market Segmentation Geographic Segmentation In the Australian market, they target mainly the popular cities as more people are living there due to various reasons. Besides, the cities are considered where people make their business as well as personal travel. Demographic Segmentation The managers target the groups among which the demand for the latest model of luggage bags is comparatively high. Psychographic Segmentation More specifically, they target the customers who like to spend their leisure time through travelling places. Behavioral Segmentation It has been found that the customers who like to travel are looking for the luggage bags that are more user-friendly. Table 1: Market Segmentation for g-roo luggage bag Schlegelmilch (2016) stated that the targeting the market is one of the essential strategies that help to attract more customers and enhance the sales. Here, the respective organization targets the both the adult and mature age groups of Australias citizens. The reason behind considering these age groups is that these specific groups tend to purchase the latest model of luggage bags. In the present period, most of the people of these age groups like to spend their leisure time through travelling across the world. Therefore, they find more user-friendly benefits in the luggage bags they carry during travelling several areas. Moreover, they are looking for the bags that are featured with more benefits and provide better quality than other substitutes. Apart from this, they are going to launch as well as supply their product g-roo luggage bag in Melbourne and Sydney. The reason behind considering these two places is that these are the most popular cities in Australia. People are travell ing these places due to their business as well as personal purposes. Thus, it is expected that the organization would able to stay connected with more cultural groups. As opined by Kumar Zia (2016), market positioning is the process of communicating core benefits of the product to the target customers. They have aligned the product characteristics with the customer benefits in their positioning strategy. After analyzing the demand and expectations of the travel loving people regarding luggage bags, the organization included specific characteristics in the luggage bag. Apart from this, they would consider low-pricing strategy in order to build an effective position in the Australian market. They expect that they would be able to attract more customers as the customers are offered better quality products against lower price. 4. Marketing Strategy Following the viewpoint of Goi (2015), the marketing mix strategy helps to put right product at right place with right price at right time. Here, the management body of the respective organization considers the 4Ps marketing strategy to launch the new product (Refer to Appendix 2). The marketing strategy of the organization is demonstrated in the below table: 4Ps of Marketing Mix Marketing Strategy Product Latest product design More features in single product Better quality New brand Price Low pricing strategy Discount at the day the product will launch Place Supply through right distribution channel Promotion Promote in the local 4 stores of Melbourne and Sydney Promote through social media sites Create own website for launching the product Table 2: Marketing Strategy for launching g-roo luggage bag The above table is elaborated further here. Product: It has been mentioned before that the product will be included more features in this specific product so that it would help them to acquire competitive advantages and attract more customers. Latest design will be incorporated along with the better quality. As a result, both the quality and modern visualization of the product would attract more customers. Price: The product will be offered at lower prices in order to attract both the price sensitive and quality conscious customers. It has been found that most of the customers tend to contribute less money in these accessories and more in their holiday vacations. At the same time, they want travel friendly accessories. Thus, the respective organization both the low price and high quality strategy in this product. Place: The management body of the organization has decided to supply the product through the largest supply chain in the market of Melbourne and Sydney. People have a tendency to assume that the popular retail stores sell branded and better quality products (Kapferer, 2012). Thus, the organization has targeted the largest retail stores of these two markets. Promotion: They promote the product in the 4 local stores of these two cities. Apart from this, they would promote their product through the social media sites. Nowadays, people gather all the information through internet and contribute most of their time in surfing social media sites. This is the prime reason of choosing the sites for promoting their products. Along with this, they would create their own website to provide the information about this new product. 5. Action Programs Hrebiniak (2013) opined that the action plan helps to outline the actions of processes that would be applied in order to achieve the organizational goal and objectives. Here, the action plan is made for launching the product as well as attain the objectives within six months. Strategies Actions Implementation process Time period Establish brand awareness Promote the product in the social media sites Create own website The product will be promoted in the site of facebook, as this is the most popular social media site in which consumers contribute their maximum time. Apart from that, an information technology team will be involved to create their own website. Initially the website provide only the product information After launching the product, they would offer online purchases for the products. 8th June - 15th August Product Launch Consider 2 local retail store in Melbourne and 2 stores in Sydney Offer at half of the product price At the first day, the product will be launched as well as offered at half price of the product. The store seller of the product would be benefitted as the organization will make additional expenses on them. 13th June Gathered feedbacks from customers Collecting feedbacks form the buyers of the bag Collecting feedbacks form other consumers about their expectations A team will be engaged who gather the feedbacks of the customers who purchase the product. The feedback will account their expectations and perspectives about the product. Another team will be engaged who gather the feedbacks of the customers who do not have any intension to make purchases. 13th June Meet the market demand Identify the demand by the feedbacks and supply as per the demand The feedbacks of the customers would help to identify the market demand for the product in Australia. As per the demand they would gradually increase the supply. 15 June - 20th December Provide more customer satisfaction Improve the quality by gathering the feedbacks of the consumers After knowing the expectations of the consumers, they would able improve the quality. A team will be engaged that would gather monthly feedbacks of the customers through online process. 15th July - 15th November Table 3: Action Plan for first six months 6. Conclusion The study concludes that the respective organization is expecting to enhance their business through promoting the new product in the Australian market. They would value the both the positive and negative feedbacks of the customers in order to improve their product quality. This would help them to improve their objective of enhancing the customers satisfaction. The increasing the satisfaction level, they would able to increase their sales as well. It further concludes that the organization adapts several strategies and policies to establish brand awareness and launch the product in the new market. Reference List Goi, C. L. (2015). Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hrebiniak, L. G. (2013).Making strategy work: Leading effective execution and change. FT Press. Kapferer, J. N. (2012).The luxury strategy: Break the rules of marketing to build luxury brands. Kogan Page Publishers. Kumar, N. S., Zia, M. (2016). A Three Dimensional Vertical Differentiation Model: Implications for Segmentation, Targeting and Positioning.Targeting and Positioning (April 3, 2016). Piercy, N. (2014).Export Strategy: Markets and Competition (RLE Marketing). Routledge. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.